For Cisco we organised a campaign that took three months. An actress, named Mylene and dressed “over the top”, visited the partners of Cisco, as an ambassador. This DM is supported by a website, a voicemail (recorded by Mylene herself), a PPP and various giveaways with which Mylene convinces resellers they can increase their turnover by exchange.

Result: after a successful kick-off in which the employees of Cisco and the partners get to know Mylene, she gets started. Mylene was welcomed by over 90% of the partners, did successful exchange actions and her voicemail was often called.

The client was more than satisfied. The campaign was rolled out worldwide.