Starting from the thought that Newtel Essence is an innovative company and that’s the way in which they want to create a distinct profile of themselves on the TCD, we have suggested a holographic projection. At the fair we built a large stand in a big black box. Every half hour we presented a live interactive show from the box (with a hostess). A stand visitor made the choice for a specific topic that kept him busy. The question was answered by clients of Newtel Essence without their physical presence. Newtel Essence had a lot of stand traffic during this fair and there was a lot of rumour around the brand.