During my Teacher Training College for Primary Education, I already knew teaching was not my cup of tea. I graduated and started working for Miele. There I assisted the advertising-, purchasing- and PR managers. The advertising field appealed to me the most, so I followed a training in Amsterdam at the SRM (Stichting Reclame en Marketing). One of my teachers offered me a job at MAS (Marketing and Sales Promotion). There I learnt a lot.

When I got the opportunity to change to the Strengholt Group to become an account executive at a sound advertising agency, I did not hesitate for one moment. At this company I discovered my creative and commercial talents. Studio work, directing voices, text writing, holding new business conversations, I did it all.

After my first child was born, I started the NGPR-A training. After that I was asked to set up an event department for an already existing company. This Dutch-Spanish company got liquidity problems which resulted in 1991 in the start of Bettonville with maintenance of a number of customers.

After having managed a large team for big projects in the Netherlands and abroad for almost 18 years, it was time for a new challenge. A smaller company without staff, but with the professional cooperation of specialists and still the same effort and energy to develop effective events for our customers!